tag:blogger.com,1999:blog-414482498098790205.post8797615867611238465..comments2023-05-18T03:46:07.779-06:00Comments on Questioning Software: Slogans are models.Ben Simohttp://www.blogger.com/profile/11448600123169359955noreply@blogger.comBlogger3125tag:blogger.com,1999:blog-414482498098790205.post-18911719396059105402007-05-02T00:31:00.000-06:002007-05-02T00:31:00.000-06:00>"Whose fingers are the cannibals licking?":-)>"Th...><I>"Whose fingers are the cannibals licking?"</I><BR/>:-)<BR/><BR/>><I>"The quicker picker-upper."</I><BR/>ah, I have learned something again - should have taken the initial guesses and worked around them. <BR/><BR/>><I>"I prefer to have my food my way, not his."</I><BR/>me too and I save also money by doing this at home :-)<BR/><BR/>><I>"It's everywhere you want to be."</I><BR/>ah, now with your help I remember such a slogan from VISA - crawling up from the depths of my brain (there was also involved a swim suit wearing woman in the spot)<BR/><BR/><BR/>As I see, a few ad slogans seem to transmit well and others not so well (or the recipient should get bombed additionally with pictures/sounds/videos)<BR/>So, thank you again for the experience.<BR/><BR/>><I>"I also bet that Harry's "Life is too short for manual testing" slogan loses meaning when taken out of the software testing context."</I><BR/>We could find out by playing researcher with people we know who are not involved in software testing.<BR/><BR/>Bye,<BR/>ErkanAnonymousnoreply@blogger.comtag:blogger.com,1999:blog-414482498098790205.post-61115842874253778742007-05-01T18:27:00.000-06:002007-05-01T18:27:00.000-06:00let's see if the slogans also transmit their messa...<I>let's see if the slogans also transmit their message across to other cultures/countries</I><BR/><BR/>I betcha they don't. :)<BR/><BR/>I also be that Harry's "Life is too short for manual testing" slogan loses meaning when taken out of the software testing context.<BR/><BR/>Advertising slogans are likely to mean very little when taken out of context. However, after we've been bombarded with advertising, they seem to stick in our minds.<BR/><BR/><BR/><BR/><B>* "The ultimate driving machine"</B><BR/>Yes, something with cars. In fact, its a German car: BMW.<BR/><BR/><B>* "When it absolutely, positively has to be there overnight."</B><BR/>Not UPS, but close. Its <A HREF="http://fedex.com" REL="nofollow">Federal Express</A>.<BR/><BR/><B>* "Finger lickin' good."<BR/>* "Betcha can't eat just one."</B><BR/>Yes, something to eat. But not rice pudding. Whose fingers are the cannibals licking? The first is <A HREF="http://www.kfc.com" REL="nofollow">Kentucky Fried Chicken</A> restaurants. The second is Lays potato chips.<BR/><BR/><B>* "Let your fingers do the walking."</B><BR/>Yes, it is for a product that helps save time. It is involved with shopping. It is the <A HREF="http://www.yellowpages.com" REL="nofollow">Yellow Pages</A> sorted-by-topic business phone directory.<BR/><BR/><B>* "Reach out and touch someone."</B><BR/>Not social services. Its <A HREF="http://att.com" REL="nofollow">AT&T</A> long distance telephone service. This is a slogan from the 1980's. AT&Ts current slogan is "Your world delivered." I never thought of having the world delivered to me.<BR/><BR/><B>* "The quicker picker-upper."</B><BR/>This has nothing to do with coffee or Red Bull, but I think it would fit those products. It is not something to drink. Intead it is something to help you pick up a spilled drink. It is <A HREV="http://www.quickerpickerupper.com">Bounty</A> brand paper towels.<BR/><BR/><B>* "Have it your way."</B><BR/>Yes, there was a typo in the original post. This has nothing to do with tobacco or tea. This slogan belongs to <A HREF="http://burgerking.com" REL="nofollow">Burger King</A> restaurants where you can have your burger your way. I remember radio ads with a man ordering a hamburger with two bottom buns and a pickle in his milk shake. I prefer to have my food my way, not his.<BR/><BR/><B>* "It's everywhere you want to be."</B><BR/>If you have your VISA card, you can buy all the fun you can afford. This slogan states that <A HREF="http://visa.com" REL="nofollow">VISA</A> is accepted everywhere anyone would want to be. I guess this means that if VISA isn't accepted, you don't want to be there.Ben Simohttps://www.blogger.com/profile/11448600123169359955noreply@blogger.comtag:blogger.com,1999:blog-414482498098790205.post-37688487993124603942007-05-01T03:41:00.000-06:002007-05-01T03:41:00.000-06:00Hi Ben,Since I am from Germany, let's see if the s...Hi Ben,<BR/><BR/>Since I am from Germany, let's see if the slogans also transmit their message across to other cultures/countries :-)<BR/><BR/>(I could search for them in google of course - but a more interesting approach is, that I tell you what I think what kind of product it stands for. Please tell me, if I am right.)<BR/><BR/><BR/>* "The ultimate driving machine"<BR/>something with cars ?<BR/>for a kid it could be a snow sledge, for Mogli it could be Baghira or Balu, for santa it seems a sledge with reindeers<BR/><BR/>* "When it absolutely, positively has to be there overnight."<BR/>UPS (or for Germany: Deutsche Post)<BR/>or a stork delivering a baby<BR/><BR/>* "Finger lickin' good."<BR/>* "Betcha can't eat just one."<BR/>something to eat, I think of rice pudding prepared by my mother <BR/>What would a cannibal prefer ?<BR/><BR/>* "Let your fingers do the walking."<BR/>hm, ... instead of me walking, let my fingers do it. This means that I can save somehow time or do something faster.<BR/>Is it involved with shopping ? You give your girl friend a mobile for shoping and then call her during that.<BR/><BR/>* "Reach out and touch someone."<BR/>an organization which helps people: social service, old people's home, greenpeace (UN, or a bank)<BR/>-> but well I do not know, if UN or bank fits to the first three, but I would think that they would misuse the idea of the slogan<BR/><BR/>* "The quicker picker-upper."<BR/>hm, I know of pickup trucks and the verb to pick up<BR/>A search in <A HREF="http://dictionary.reference.com/browse/picker%20upper" REL="nofollow">dictionary.com</A> tells me: <BR/><I>picker-upper: something that restores one's depleted energy or depressed spirits; pick-me-up.</I><BR/>Then I would think of coffee or red bull (they make much advertisement in Germany) or someone hitting me directly in my face :-)<BR/><BR/>* "Have if your way."<BR/>spelling error ?<BR/>so I assume "Have it your way"<BR/>from a tobacco company ?<BR/>from a tea producing company ?<BR/>(or from a bank, e.g. with money you can have it your way)<BR/><BR/><BR/>* "It's everywhere you want to be."<BR/>I would think of an ad for a mobile<BR/>but I would rather prefer: fun<BR/><BR/><BR/><BR/>><I>A slogan is really a model of an idea. It is not complete. It is simpler than the thing it describes.</I><BR/>yes, sometimes it does not transmit that good - but this is also good, so it makes you wonder and think. <BR/>Perhaps proverbs or famous quotes are an even better way to transmit an idea ?<BR/>BTW: here are some <A HREF="http://www.testingreflections.com/taxonomy/page/or/137" REL="nofollow">heuristics</A><BR/><BR/>Erkan YILMAZAnonymousnoreply@blogger.com